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The Shape Of Mobile Market Research Over The Next Three Years
Editor’s Note: Ray and I have debated the topic of mobile in research for many years; where my prognostications are often based on connecting disparate points of early directional evidence aligned with...
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comScore Debuts Multi-Platform Measure
Digital measurement specialist comScore has launched a multi-platform audience metric for use across desktop computers, smartphones and tablets. The tool uses comScores proprietary multi-platform...
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What are the top ten questions for Opinion Polling?
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile, and Opinion Polling. This post is a shout out to crowd source the key...
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Big Data, Big Research Possibilities Emerge At Re:Think
By Joel Rubinson How should researchers think of big data? When your data move beyond crosstabs and excel…when you are predicting rather than profiling…when your data do not fit neatly into rows and...
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