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comScore Debuts Multi-Platform Measure
Digital measurement specialist comScore has launched a multi-platform audience metric for use across desktop computers, smartphones and tablets. The tool uses comScores proprietary multi-platform...
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What are the top ten questions for Opinion Polling?
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile, and Opinion Polling. This post is a shout out to crowd source the key...
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Big Data, Big Research Possibilities Emerge At Re:Think
By Joel Rubinson How should researchers think of big data? When your data move beyond crosstabs and excel…when you are predicting rather than profiling…when your data do not fit neatly into rows and...
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Surveys Don’t Sell!
Have you tried to design your VoC/CX surveys, only to find that your marketing department wants to sabotage the survey with marketing research or include marketing-related questions? Read the source...
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As Data Overflows Online, Researchers Grapple With Ethics
Scientists can now analyze the personal data on millions of people without their knowledge, and some want to bring ethical guidelines to such studies. This is why in our industry, CASRO recently...
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What do we mean by a ‘great customer experience’?
App marketing is not the only way to re-engage users who have downloaded your app. Consider an in-app survey to see if it meets their expectation. It will increase user retention and provide...
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5 Reasons Why Customer Feedback Matters More Than Ever
If it is all about the customer, how do you know if your company strategy is working? Obtaining direct customer feedback provides valuable insight. You understand immediately what they like and what...
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4 Reasons to Urgently Embrace Mobile Market Research
Mobile research is not a new approach, but it is unique with its own capabilities and conditions. Market researchers can no longer neglect mobile as their numbers in use have over taken computers....
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The Future of Insights: Four Trends for 2015
Brace yourself, 2015 planning has commenced and long with it top prediction lists and trend reports for the new market research year are upon us. Areas to look out for: strong relations between CMO...
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Are brands making the most of the voice of the customer?
Impressively, Gartner forecasts, Voice of the customer campaigns will see large investments by business over the next five years, with a 30% annual growth in the VOC market. It’s one thing to collect...
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Airbnb Invents a Call Center That Isn’t Hell to Work At
As the research industry is evolving, so are those involved. Airbnb has designed and built a modern customer experience call center around behavioral patterns with all the trappings you might find at a...
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The Potential of iBeacon for Mobile Research
The iBeacon has great potential for mobile researchers. In comparison to alternatives it is much more precise than GPS and further advanced in the field than NFC. Though its’ success is not without...
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CES 2015: The Industry Hopes for a Wearable-Gadget Boom
With the advent of the ‘Internet of Things’ and now wearable devices becoming so predominant, how will the Research industry take advantage of the forth coming deluge of data? Interesting to imagine...
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How to use customer feedback to improve your business
Customer feedback is everything to any business. It is so valuable and useful. A company should covet feedback to strengthen their operations. To obtain it, they should make it as simple as...
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A customer centric organization needs a strong customer experience
The trend of focusing on customer experience is growing and this includes employee experience as both are mutually beneficial. Check out how to best gain a good understanding of your most valuable...
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12 Questions to Ask Your Happiest Customers
Fantastic questions that could each be expounded as their own set of surveys to gain detailed insight of your customer. It can be a good way of building personas and charting that infamous customer...
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Top 10 Key Mobile Facts For Market Research
By Edward Appleton Mobile is arguably “the” hot topic of the moment in Market Research, with some, notably Ray Poynter, saying that it has already arrived as a major force in data collection, no longer...
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The Shape Of Mobile Market Research Over The Next Three Years
Editor’s Note: Ray and I have debated the topic of mobile in research for many years; where my prognostications are often based on connecting disparate points of early directional evidence aligned with...
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comScore Debuts Multi-Platform Measure
Digital measurement specialist comScore has launched a multi-platform audience metric for use across desktop computers, smartphones and tablets. The tool uses comScores proprietary multi-platform...
View ArticleClik here to view.
What are the top ten questions for Opinion Polling?
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile, and Opinion Polling. This post is a shout out to crowd source the key...
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